Morinda citrifolia
Leaves and fruit
Scientific classification
Kingdom:	Plantae
Clade:	Tracheophytes
Clade:	Angiosperms
Clade:	Eudicots
Clade:	Asterids
Order:	Gentianales
Family:	Rubiaceae
Genus:	Morinda
Species:	M. citrifolia
Binomial name
Morinda citrifolia L.[1]
Synonyms[1]
16 synonyms Samama citrifolia (L.) Kuntze Morinda citrifolia f. potteri (O.Deg.) H.St.John Morinda citrifolia var. potteri O.Deg. Morinda ligulata Blanco Morinda litoralis Blanco Morinda macrophylla Desf. Morinda mudia Buch.-Ham. Morinda multiflora Roxb. Morinda nodosa Buch.-Ham. Morinda quadrangularis G.Don Morinda teysmanniana Miq. Morinda tinctoria Noronha Morinda tinctoria var. multiflora (Roxb.) Hook.f. Morinda zollingeriana Miq. Platanocephalus orientalis Crantz Sarcocephalus leichhardtii F.Muell.

Morinda citrifolia is a fruit-bearing tree in the coffee family, Rubiaceae, native to Southeast Asia and Australasia, which was spread across the Pacific by Polynesian sailors.^[2] The species is now cultivated throughout the tropics and widely naturalised.^[3] There are over 100 names for this fruit across different regions, including great morinda, Indian mulberry, noni, beach mulberry, vomit fruit, awl tree, and rotten cheese fruit.^[4]

The pungent odour of the fresh fruit has made it a famine food in most regions, but it remains a staple food among some cultures and is used in traditional medicine. In the consumer market, dietary supplements are sold in various formats, such as capsules and juices.

• Chinese: Hai ba ji, Wu ning (Singapore), Luo ling (Singapore, Taiwan)^[5]
• Cook Islands, Niue, Samoa, Tonga: Nonu, noni, nenu, nano, nonu atoni, gogu atoni
• English, Tahiti: Canary wood (Australia), Indian mulberry, Large-leaved Morinda, Noni (Hawaii), Noni fruit, Noni plant, Pain killer tree (Caribbean), Pain Bush, Pain Killer Bush^[5]
• Fiji: Kura^[5]
• Flores island: keloré (in Lamalera)^[6]
• French: Nono (Tahiti)^[5]
• Federated States of Micronesia: Nen (lagoon Chuukese), Weipwul (Pohnpei), Ii (Kosrae), Mangalweg (Yap), Nopur (Chuuk)^[5]
• Guam, Northern Marianas: Lada, Ladda^[5]
• Kiribati: Non^[5]
• Marshall Islands: Nen, nin^[5]
• Malay: Bengkudu, Bengkudu daun besar, Bengkudu laki-laki, Mengkudu (Indonesia), Pacel (Indonesia), Mengkoedoe, Mengkudi, Mengkudi Besar,^[5] Mengkudu besar, menkudu^[5][7]
• Palau: Kesengel, lel, ngel^[5]
• Rotuma: Ura ^[5]
• Spanish: Mora de la India, Noni (Puerto Rico)^[5]
• Tamil: Munja pavattay^[5]
• Telugu: Maddi chettu, Molagha^[5]

Some other names^[5]

Morinda citrifolia is a shrub or small tree up to 6 m tall, with grey-brown bark. The twigs are more or less square in cross-section and often fleshy. Stipules are present, very broad and obtuse at the apex, measuring up to 2 cm wide and long. The large glabrous leaves are arranged in opposite pairs on the twigs, reaching up to 25 cm long by 13 cm wide. They are elliptic to ovate in shape and have 6–9 pairs of lateral veins. Domatia are usually present as dense tufts of hairs in the junctions of the lateral veins with the midrib.^{[8][9][10][11]: 182}

The inflorescences are dense heads of flowers produced at the apex of the branch. They are leaf-opposed, replacing one leaf in the pair. There may be up to 90–100 flowers in the head, but only a few open at a time. The flowers are white and tubular with five lobes, measuring about 15 cm long and across.^{[8][9][10][11]: 182}

The fruit is a multiple fruit consisting of fused drupes, each containing four seeds. They are initially green, transitioning through pale yellow to white or grey, and when ripe they emit a pungent odour similar to blue cheese. They are irregularly ellipsoid or ovoid, and may reach up to 9x6 cm.^{[8][9][10][11]: 182}

The plants flower and fruit throughout the year. It is common to see flowers and fruit in varying stages of development on a plant at any given time.^{[9][11]: 182 [12]}

Morinda citrifolia grows in shady forests and on open rocky or sandy shores.^[13] It takes 18 months for the plant to mature, and yields 4 and 8 kg (8.8 and 17.6 lb) of fruit per month throughout the year. It is tolerant of saline soils, drought conditions, and secondary soils. It can be found in various environments including volcanic terrains and clearings or limestone outcrops, as well as in coral atolls.^[13] It can grow up to 9 m (30 ft) tall and has large, simple, dark green, shiny, and deeply veined leaves.

Morinda citrifolia is attractive to weaver ants, which make their nests by using the leaves of this tree.^[13] These ants protect the plant from some plant-parasitic insects. The smell of the fruit also attracts fruit bats, which aid in dispersing the seeds. Drosophila sechellia, a type of fruit fly endemic to the Seychelles, feeds exclusively on these fruits.^[14]

A variety of beverages (juice drinks), powders (from dried ripe or unripe fruits), cosmetic products (lotions, soaps), oil (from seeds), and leaf powders (for encapsulation or pills) have been introduced into the consumer market.^[12]

Indigenous peoples used the fruit as emergency food during famines.^[12] Therefore, it is also called "starvation fruit". Despite its strong smell and bitter taste, the fruit was nevertheless eaten as a famine food,^[15] and, in some Pacific Islands, even as a staple food, either raw or cooked.^[16] Southeast Asians and Aboriginal Australians consume fresh fruit with salt or cook it with curry.^[17] The seeds are edible when roasted. In Thai cuisine, the leaves known as bai-yo are used as a leaf vegetable and are the main ingredient of Kaeng bai-yo, cooked with coconut milk. The fruit luk-yo is added as a salad ingredient to some versions of green papaya salad.

In Cambodia, the leaves are an essential part of the national dish fish amok.^[18]

Green fruit, leaves, and root or rhizomes might have been used in Polynesian cultures as a general tonic, in addition to its traditional place in Polynesian culture as a famine food.^[12] Although Morinda is considered to have biological properties in traditional medicine, there is no confirmed evidence of clinical efficacy for any intended use.^[19] In 2018, a Hawaiian manufacturer of food and skincare products based on this fruit was issued an FDA warning letter for marketing unapproved drugs and making false health claims in violation of the US Food, Drug, and Cosmetic Act.^[20]

The fruit has traditionally been used by Austronesian peoples mainly for producing dyes. It was carried into the Pacific Islands as canoe plants by Austronesian voyagers. Morinda bark produces a brownish-purplish dye that may be used for making batik. In Hawaii, yellowish dye is extracted from its roots to dye cloth.^[10][12] Yolngu artists at Bula'Bula Arts in Ramingining, in central Arnhem Land in the Northern Territory, Australia, use the roots and bark of djundom, as it is known to them, to dye the fibres of pandanus to create a wide variety of artifacts.^[21]

Applying a mordant to the fabric before dyeing is necessary when using extracts of this plant as a dye. This process can be labor-intensive if the goal is to achieve shades and hues with the morinda dye.^[22]

Morinda citrifolia fruit powder contains carbohydrates and dietary fibre in moderate amounts.^[23] These macronutrients reside in the fruit pulp, as M. citrifolia juice has sparse nutrient content.^[24] The main micronutrients of M. citrifolia pulp powder include vitamin C, vitamin B₃), iron, and potassium.^[23] Vitamin A, calcium, and sodium are present in moderate amounts. Compared to powdered pulp, only vitamin C is retained in the analysis of M. citrifolia juice.^[24] The juice contains 34 mg of vitamin C per 100 g, which is 64% of the amount found in a raw navel orange (53 mg per 100 g of orange, or 89% of the Daily Value).^[25] Sodium levels in M. citrifolia juice (about 3% of Dietary Reference Intake, DRI)^[23] are high compared to an orange, while potassium content is moderate.^[25]

Morinda citrifolia fruit contains several phytochemicals, including lignans, oligo- and polysaccharides, flavonoids, iridoids such as deacetylasperulosidic acid,^[26] fatty acids, scopoletin, catechin, beta-sitosterol, damnacanthal, and alkaloids.^[27]

• 
  Residential habit
• 
  Sapling
• 
  Budding inflorescence
• 
  Flower with ants
• 
  Fruit in varying stages of development
• 
  Ripe fruit
• 
  Close-up of the large stipules
• 
  Seeds
• 
  Trunk
• 
  Postage stamp from Indonesia

• Noni juice

Wikispecies has information related to Morinda citrifolia.

Wikimedia Commons has media related to Morinda citrifolia.

• View a map of herbarium collections of this species at the Global Biodiversity Information Facility
• View observations of this species on iNaturalist
• See images of this species on Flickriver.com